Here are the slides I presented at WordCamp Switzerland 2014 in Zurich about recent trends in enterprise WordPress content.
Corporations and big brands are always looking for better ways to get their content featured, shared, and visible. In this presentation I examine some of the latest trends related to enterprise content and how any site can take advantage of the experimentation happening on big volume and innovative publishers using WordPress. I delve into longform, newsletters, microsites/corporate sites, social media, multisource & interactive content, and comments.
Some of the slides had lengthy commentary associated with them – if you have any questions, please get in touch! My slides are also available on Slideshare.
Below are some Tweets & reactions from the event – thanks to everyone who came!
Sara Rosso #wcch http://t.co/Jv3GOma8og—
Darko Jergovic (@darkojergovic) May 03, 2014
Fascinating talk by @rosso on trends in corporate publishing online: longform, newsletters, interactivity and comment curation. #wcch—
Albert Gubler (@AlbertGubler) May 03, 2014
@rosso your #wcch presentation is a great inspiration for content curation in education—
Cinzia Gabellini (@cinigabellini) May 03, 2014
Content: chance of social media success if short, snappy or a long analysis piece #wcch http://t.co/jwqmNRulhI—
Thomas Gemperle (@thomasgemperle) May 03, 2014
#wcch twitter cards supporting sharing content from your WP site http://t.co/xrtUqRzGVa—
René F. Lisi (@renelisi) May 03, 2014
From @rosso: A lot of expermentation in the comment sections on online publications. #wcch—
Albert Gubler (@AlbertGubler) May 03, 2014
What @qz observes in terms of #longform (via @rosso) #wcch http://t.co/EvlD8jGrQf—
Christoph Hess (@christophhess) May 03, 2014
One reason why people and companies like newsletters is because they have much more control on them than they have on social media. #wcch—
Loris Grillet (@loriskumo) May 03, 2014
From the talk by @rosso: Posts that are either very long or very short gain most traction. Longreads are popular. #wcch—
Albert Gubler (@AlbertGubler) May 03, 2014
"Content must be easy and ready to share." (@rosso) #wcch—
Christoph Hess (@christophhess) May 03, 2014
@rosso it's been very interesting, thanks! #wcch http://t.co/KmeOf5fBc9—
Ramona Geiger (@purrrplevelvet) May 03, 2014
Filed under: Presentations Tagged: communication, community, enterprise, Open Source software, website, WordPress
